Month: April 2019

eCommerce Are Your Customers Emotionally Attached to Your Brand?

Are Your Customers Emotionally Attached to Your Brand?

I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and he compared selling on Amazon to having your own store where you can provide a specialized brand experience.  The sentence that made me stop and think was: “Buying face wash …

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