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Uncategorized What We Learned in 2020

What We Learned in 2020

Happy New Year! The time is great to recap what small businesses learned about our customers from the most challenging business year in most of our life times: Customers can be flexible My Mom is 77 years old and has been going into grocery stores to shop all of her life. Today her groceries come …

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eCommerce You Can Build It…But They Ain’t Coming

You Can Build It…But They Ain’t Coming

Yes those were the glory days of e-commerce for small, independent brands. I’m talking about way back in 2010 or so when all you had to do to launch an online brand was to post a few product photos on Etsy and voila – you had a successful business. Fast forward almost ten years and …

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Smart Business Inspired Pricing System Available Now in my Shop

Inspired Pricing System Available Now in my Shop

In my years of working with indie entrepreneurs, the struggle is real when it comes to product pricing. That’s why I’m so excited to launch my Inspired Pricing System! Available now in my shop. This system includes 5 unique tools to help you capture all of the financial aspects of your business in a single …

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eCommerce Are Your Customers Emotionally Attached to Your Brand?

Are Your Customers Emotionally Attached to Your Brand?

I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and he compared selling on Amazon to having your own store where you can provide a specialized brand experience.  The sentence that made me stop and think was: “Buying face wash …

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eCommerce E-Commerce Opportunity – DNVBs

E-Commerce Opportunity – DNVBs

In my current day job I’m working on creating an education program for our sales force on how to have conversations with online retailers.  One thing I know about human nature is that no one likes to be caught off guard, especially when it comes to dealing with your customers.  Good sales people want to …

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eCommerce Riding or Driving? Lessons From Sears

Riding or Driving? Lessons From Sears

While doing some e-commerce history research I ran across something interesting: This the domain registration for Sears.com and the company registered it way back in 1992. This was one year before JCPenney, Kroger, and Gap. Two years before Macys, McDonalds, and Nordstrom, and three years before Amazon, Ebay, Walmart, and Dillards. It was also two …

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Templates Moonscape & Rainbow Invitation Templates

Moonscape & Rainbow Invitation Templates

My latest idea is to create some out-of-the-ordinary templates for wedding or any event invitations My first two designs in this collection are called Moonscape & Rainbow Enjoy! Available in my Etsy shop here

Templates Paper Line Sheet Template

Paper Line Sheet Template

MS-Word line sheet template PAPER features a calming gray tones designed to keep the focus on your products. Available in my Etsy shop here

Templates Walnut Chic Line Sheet Template

Walnut Chic Line Sheet Template

Walnut Chic Line Sheet template for MS-Word. Easy-to-use. Just click to add in your product photos. I’ve included a user guide with tips on sizing your photos. Available in my Etsy shop here