What’s the Big Deal About Clubhouse?
Watch this video to get the scoop on the newest social media platform that just could be the next big thing.
What We Learned in 2020
Happy New Year! The time is great to recap what small businesses learned about our customers from the most challenging business year in most of our life times: Customers can be flexible My Mom is 77 years old and has been going into grocery stores to shop all of her life. Today her groceries come …
You Can Build It…But They Ain’t Coming
Yes those were the glory days of e-commerce for small, independent brands. I’m talking about way back in 2010 or so when all you had to do to launch an online brand was to post a few product photos on Etsy and voila – you had a successful business. Fast forward almost ten years and …
Inspired Pricing System Available Now in my Shop
In my years of working with indie entrepreneurs, the struggle is real when it comes to product pricing. That’s why I’m so excited to launch my Inspired Pricing System! Available now in my shop. This system includes 5 unique tools to help you capture all of the financial aspects of your business in a single …
Are Your Customers Emotionally Attached to Your Brand?
I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and he compared selling on Amazon to having your own store where you can provide a specialized brand experience. The sentence that made me stop and think was: “Buying face wash …
E-Commerce Opportunity – DNVBs
In my current day job I’m working on creating an education program for our sales force on how to have conversations with online retailers. One thing I know about human nature is that no one likes to be caught off guard, especially when it comes to dealing with your customers. Good sales people want to …
Riding or Driving? Lessons From Sears
While doing some e-commerce history research I ran across something interesting: This the domain registration for Sears.com and the company registered it way back in 1992. This was one year before JCPenney, Kroger, and Gap. Two years before Macys, McDonalds, and Nordstrom, and three years before Amazon, Ebay, Walmart, and Dillards. It was also two …
Moonscape & Rainbow Invitation Templates
My latest idea is to create some out-of-the-ordinary templates for wedding or any event invitations My first two designs in this collection are called Moonscape & Rainbow Enjoy! Available in my Etsy shop here
Paper Line Sheet Template
MS-Word line sheet template PAPER features a calming gray tones designed to keep the focus on your products. Available in my Etsy shop here
Walnut Chic Line Sheet Template
Walnut Chic Line Sheet template for MS-Word. Easy-to-use. Just click to add in your product photos. I’ve included a user guide with tips on sizing your photos. Available in my Etsy shop here