Category: eCommerce

eCommerce Are Your Customers Emotionally Attached to Your Brand?

Are Your Customers Emotionally Attached to Your Brand?

I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and he compared selling on Amazon to having your own store where you can provide a specialized brand experience.  The sentence that made me stop and think was: “Buying face wash …

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eCommerce E-Commerce Opportunity – DNVBs

E-Commerce Opportunity – DNVBs

In my current day job I’m working on creating an education program for our sales force on how to have conversations with online retailers.  One thing I know about human nature is that no one likes to be caught off guard, especially when it comes to dealing with your customers.  Good sales people want to …

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eCommerce Riding or Driving? Lessons From Sears

Riding or Driving? Lessons From Sears

While doing some e-commerce history research I ran across something interesting: This the domain registration for Sears.com and the company registered it way back in 1992. This was one year before JCPenney, Kroger, and Gap. Two years before Macys, McDonalds, and Nordstrom, and three years before Amazon, Ebay, Walmart, and Dillards. It was also two …

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eCommerce Thinking About Starting an eCommerce Business? Consider a DNVB

Thinking About Starting an eCommerce Business? Consider a DNVB

As eCommerce as a business expands and matures, one shining star is the Digitally Native Vertical Brand or DNVB.  It’s a long name for a very simple business strategy where you create a unique product, figure out how to produce it, brand it, and create an online store that serves as the only place customers …

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