Category: Smart Business

eCommerce Are Your Customers Emotionally Attached to Your Brand?

Are Your Customers Emotionally Attached to Your Brand?

I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and he compared selling on Amazon to having your own store where you can provide a specialized brand experience.  The sentence that made me stop and think was: “Buying face wash …

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eCommerce Thinking About Starting an eCommerce Business? Consider a DNVB

Thinking About Starting an eCommerce Business? Consider a DNVB

As eCommerce as a business expands and matures, one shining star is the Digitally Native Vertical Brand or DNVB.  It’s a long name for a very simple business strategy where you create a unique product, figure out how to produce it, brand it, and create an online store that serves as the only place customers …

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Smart Business Building Your Brand

Building Your Brand

Today almost everything is about the brand which I define as the sum total of who you are, your core values, how you handle your business, etc. Whether you’re looking to publish a book or launch an online store selling the next big thing, understanding how to develop a brand is vitally important. Below are …

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