Category: Smart Business

Smart Business Inspired Pricing System Available Now in my Shop

Inspired Pricing System Available Now in my Shop

In my years of working with indie entrepreneurs, the struggle is real when it comes to product pricing. That’s why I’m so excited to launch my Inspired Pricing System! Available now in my shop. This system includes 5 unique tools to help you capture all of the financial aspects of your business in a single …

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eCommerce Are Your Customers Emotionally Attached to Your Brand?

Are Your Customers Emotionally Attached to Your Brand?

I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and he compared selling on Amazon to having your own store where you can provide a specialized brand experience.  The sentence that made me stop and think was: “Buying face wash …

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eCommerce Thinking About Starting an eCommerce Business? Consider a DNVB

Thinking About Starting an eCommerce Business? Consider a DNVB

As eCommerce as a business expands and matures, one shining star is the Digitally Native Vertical Brand or DNVB.  It’s a long name for a very simple business strategy where you create a unique product, figure out how to produce it, brand it, and create an online store that serves as the only place customers …

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Smart Business Building Your Brand

Building Your Brand

Today almost everything is about the brand which I define as the sum total of who you are, your core values, how you handle your business, etc. Whether you’re looking to publish a book or launch an online store selling the next big thing, understanding how to develop a brand is vitally important. Below are …

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