As eCommerce as a business expands and matures, one shining star is the Digitally Native Vertical Brand or DNVB. It’s a long name for a very simple business strategy where you create a unique product, figure out how to produce it, brand it, and create an online store that serves as the only place customers can purchase your wonderful new product.
Examples of brands that have used this strategy are Allbirds, Dollar Shave Club, Casper and the many other mattress brands that have hit the market in the last few years.
Today DNVBs account for 50% of all online orders making it an easy sell to put DNVBs on your short-list of businesses to consider.
This great article by Andy Dunn gives you more insight and it’s well worth the read.