I’m often told that my booth is prettiest booth at the market. While this is great to hear, it’s more important that my booth design draws potential customers from across a crowded room to see what my business is all about.
The first challenge you face as a creative business owner is capturing the attention of potential customers. The larger the market, the more strategic you need to be about the design and layout of your space. Here are some tips to help you get your customer’s attention and stand out from the crowd.
Light It Up
Whether indoors our, it’s important to have the good lighting so your products can be seen at their best. Consider using a combination of general lighting like a chandelier and targeted lighting like Christmas lights or clip-on spotlights to accent specific products or features of your space.
Just as in home design, it’s boring to have everything at the same level. Vary the heights of your displays by combining, tables, with bookcases, or racks. If you’re limited to using just a table, use risers, books, flower pots, decorative boxes to elevate certain things. It makes for a much more interesting display.
Lesson learned from my last show. I had a corner booth and I predicted that the majority of my traffic would come from one direction and only put a sign on that side of the booth. Wrong! Traffic was evenly split so there were many people who walked past and never saw the name of my business and what it was all about. Those customers who came in saw the name on the table signage but what a missed opportunity. Make sure you have both entrance signage as well as display-based signage.
One key element to my booth design is using brand-focused table linens and overlays. Olivia & Ruby is a vintage lifestyle brand so in keeping with that I have a neutral grey and gold palette that I work from.
On my tables I have pin tuck tablecloths found online for less than $20 each. I have a gold wrap that I use as an overlay on the one table and a taupe lace fabric that goes on the other one. These relatively inexpensive fabrics make my booth look really upscale and helps to position my brand and products as a high-quality in the minds of customers.
Fabrics can be used in place of tent walls, banners, and drapes to give more definition to your space. Fabrics are available in a wide variety of colors, patterns, textures to match exactly what your brand is about.
Creating a unique displays for your products is a key way to distinguish your space from others with same category of products. Shop your local thrift, antique stores for low-cost finds that you can spray paint, take apart, or add stuff to for a one-of-a-kind display.
You don’t have to spend a lot of money to create a unique space that customers will want to visit but you do need to be creative and think-outside-the-booth. What are some of the ways you personalize your space? I’d love to hear them!