Tag: D2C

eCommerce You Can Build It…But They Ain’t Coming

You Can Build It…But They Ain’t Coming

Yes those were the glory days of e-commerce for small, independent brands. I’m talking about way back in 2010 or so when all you had to do to launch an online brand was to post a few product photos on Etsy and voila – you had a successful business. Fast forward almost ten years and …

Read Article Read More

eCommerce Are Your Customers Emotionally Attached to Your Brand?

Are Your Customers Emotionally Attached to Your Brand?

I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and he compared selling on Amazon to having your own store where you can provide a specialized brand experience.  The sentence that made me stop and think was: “Buying face wash …

Read Article Read More