Tag: strategy

eCommerce Riding or Driving? Lessons From Sears

Riding or Driving? Lessons From Sears

While doing some e-commerce history research I ran across something interesting: This the domain registration for Sears.com and the company registered it way back in 1992. This was one year before JCPenney, Kroger, and Gap. Two years before Macys, McDonalds, and Nordstrom, and three years before Amazon, Ebay, Walmart, and Dillards. It was also two …

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eCommerce Thinking About Starting an eCommerce Business? Consider a DNVB

Thinking About Starting an eCommerce Business? Consider a DNVB

As eCommerce as a business expands and matures, one shining star is the Digitally Native Vertical Brand or DNVB.  It’s a long name for a very simple business strategy where you create a unique product, figure out how to produce it, brand it, and create an online store that serves as the only place customers …

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