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I’m Tonya and I create templates for product labels, line sheets, catalogs, signs, thank you cards, hang tags, and anything else that a brand selling selling physical products needs to use in their business.

The audience for these templates are micro and small business owners whose goal is to DIY as much of the design work as possible, conserving their limited capital for other parts of their business.

You can learn more about me HERE

Great question! I’m a lifelong creative whose been designing things almost forever. I started out with physical things like drawing & sewing and later went digital and learned graphic and web design. When I started selling what I was making – hats, jewelry, personal care, etc. – it was a given that I would do all of my own design work for the brands I created.

Fast forward 5 years and I was launching the Memphis Etsy Team, producing popup shops, and connecting with other independent artisans and brands in my city who were also starting to sell online. I later launched Modern Made Memphis to connect with the local handmade, indie, artisan community to produce popup shops, and deliver creative business education.

It was just this year that a friend of mine who is aware of my relaxing hobby of creating brand identities just for fun and said, “why don’t you make a business doing that?” #ThanksTracy I thought about it for a minute and agreed that was a great fit for what I like to do anyway.

I started creating templates in December 2024 I think. I have a LOT more ideas of templates designs and types on my list to create.

One of the design core tenants for my designs is what I call a RETURN TO COLOR. Over the last 10+ years the clean, minimal design style has ruled supreme with many brands adopting it. As small brands are going into retail stores where their products may sit on the shelf next to 10 other brands, they are rethinking their brand identity with a focus on standing out. I started designing templates from that POV.

I snapped these pics of displays in Bath & Bodyworks and Barnes & Noble in February that to me signal a retreat from the minimal, color-less, texture-less aesthetic.

NOTE: This page layout is not the best because I built this page in 20 minutes when I saw a link was asked for.

Thanks so much for stopping by!