A hands-on masterclass + popup playbook + AI planning tools to help makers, civic leaders, and property owners create unforgettable collective popup experiences.
Popups sound exciting — but most people don’t know where to start.
Makers & artisans want to sell in person but don’t know how to set up a professional, profitable event.
Civic leaders want to activate neighborhoods but need proven frameworks.
Property owners want unique experiences but lack a roadmap to make it happen.
Too often, opportunities are missed — and empty spaces stay empty.
The Popup Shop Masterclass is a step-by-step program designed to take the guesswork out of planning, promoting, and running a successful popup.
You will get:
Online Masterclass — Learn how to design, organize, and launch a collective popup shop from start to finish.
Popup Playbook — A practical guide covering site selection, vendor coordination, marketing, and shopper experience.
AI Planning Tools — Done-For-You tools to help you locate commercial space, create financial plan, and build marketing plans.
By the end of the masterclass, you’ll be able to:
- Develop a solid popup plan: Everything you need to know about developing a popup brand, choosing the right location, finding local brands & businesses to participate, developing a store operations plan, and everything else you need to know.
- Design the store: Tips for setting up the store, creating irresistible displays, and offering promotions to attract shoppers.
- Create a marketing plan: How to use social media, email lists, and local outreach to drive traffic to your event.
- Manage store operations: From permits to payment systems, I’ll guide you through the behind-the-business tasks you need to complete and be ready for opening day.
