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Reach Local Customers with a Personal Touch:
Advertise in the Small Business Spotlight!

Why Choose Our Direct Mail Advertising Circular?

The biggest challenge for businesses of all sizes is finding customers for their products & services. Big business has the advantage of almost unlimited cash to spend on digital adsIn today’s digital age, it’s easy to get lost in the noise of online ads. But nothing beats the impact of a well-placed, tangible advertisement delivered right to your community’s doorstep. Whether you’re a local business owner, a service provider, or an online entrepreneur, our Small Business Showcase offers you the unique opportunity to connect with local customers in a way that digital ads simply can’t match.

We’re starting small by focusing on households in the 38125 community:

Population Overview

  • Total Population: Approximately 42,793 residents
  • Number of Households: 15,549
  • Average Household Size: 2.8 persons
  • Median Age: 33.4 years
  • Gender Distribution: 55.3% female

Racial & Ethnic Composition

  • Black or African American: 77.7%
  • White (Non-Hispanic): 12%
  • Asian: 4%
  • Hispanic or Latino: 5.1%
  • Other Races: 4%
  • Two or More Races: 3%

Housing & Income

  • Occupied Housing Units: 15,873
  • Median Home Value: $230,400
  • Median Household Income: $83,184
  • Average Household Income: $96,983
  • Per Capita Income: $36,373
  • High-Income Households (>$200K/year): 6.8%

Education & Employment

  • High School Graduates or Higher: 94.7%
  • Bachelor’s Degree or Higher: 37.2%
  • Labor Force Participation: 73.1% employed

Family & Marital Status

  • Average Family Size: 3.41 people
  • Married Couples: 36.9%
  • Never Married: 46.9%
  • Single-Parent Households: 518 households (11.8% of total)

Here’s why you should advertise with us:

1. Reach Customers Directly

Our newsletter is mailed directly to households via USPS giving you a direct, guaranteed, and more cost effective way vs.online ads which only have a 1%-2% success rate of reaching your target audience. Everybody with dollars to spend can’t be found online or on social media.

2. Cost-Effective Exposure

As a small business with a tiny budget, you have to carefully weigh your options between online ads and local print publications. Online advertising is appealing because it offers a broad reach, but the competition for digital ad space is fierce, which drives up the cost, especially when targeting specific demographics. It can feel like you are bidding against bigger businesses with deeper pockets, which makes it hard to get the return you need on your advertising dollars, especially when your budget is tight.

Advertising in a local print publication allows you to directly target households with the income level and demographics you’re looking for for a relatively low cost because the printing and mailing cost are shared among all businesses advertising vs you doing it alone.

Print advertising methods like a newsletter allow you to speak directly to an engaged audience—neighbors and local community members—who are more likely to buy. Plus, the tangible nature of a print ad can make your business feel more personal and trustworthy.

4. Customizable Ad Options

Whether you’re looking for a full-page ad, a business spotlight, or a special promotion, we have ad options to fit your budget and goals. Our team is here to help you create a custom ad that speaks to your brand and target audience.

6. Join a Growing Network of Local Businesses

Your business will be part of a curated collection of like-minded entrepreneurs passionate about growing together. This isn’t just advertising—it’s an opportunity to be part of a local business movement.

Next Steps

If you’re ready to take the next step and advertise in [Newsletter Name], simply reply to this email or give us a call at [Phone Number]. We’d love to discuss how we can feature your business and help you reach new customers!