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Hi! I’m Tonya…Gen Xer + Technologist + Entrepreneur

My Passion

Hey Y’all – I’m Tonya and I’m passionate about Jesus, using my God-given talents to fulfill my purpose, building sustainable businesses with the ideas God gives me, and helping others to do the same.

I see business opportunities almost everywhere and I love doing the math in my head to see if it’s doable. I love creating new brands from nothing. I love creating the visual image and online presence, and I love setting up processes and systems to make it run as efficient as possible. My goal with is to help as many people as possible explore entrepreneurship and build businesses that can improve the lives of people, communities, and the world – all for the Glory of God. Join me on this journey!

My Story

God has blessed me with a lot of creative talents and as a little girl I always knew I wanted to have my own business. Over the years I’ve launched a bunch of brands for everything from clothing to hats & fascinators to jewelry to body butters. I’ve also had my own graphic & web design business for years producing booklets, business, cards, signage, and packaging. I’ve done a LOT of stuff – all as a side hustle to my ‘day job’…but it’s time for me to go!

“And after a while the brook dried up, because there was no rain in the land.” – 1 Kings‬ ‭17:7‬ ‭ESV‬‬

All work is honorable, whether working for yourself or someone else. Until two years ago, my work came easy to me. No matter what role or organization I was in, I always knew exactly what needed to be done and could do it with excellence. In return I was rewarded with increasing pay and flexibility which is almost more valuable than money. As I my interests changed, it was easy for me to find another position doing something completely different. As of today, I’ve been blessed to work in IT, Customer Experience, Solutions/Sales, and Marketing.

At the beginning of the pandemic, I interviewed for a position on the E-Commerce Strategy Team and got it. I was excited to be working in an area that aligned with my side hustle work. #WhewChile….it has been the WORST experience in my 20+ years with this company. I feel in my soul that it’s time to go! In addition to working on my own ventures, I’m launching a new one to share what I know with YOU!

Here are some highlights from my background:

  • Experience | 20+ years working at a Fortune 100 company and it’s customers in Information Technology, Marketing, Customer Experience, and Sales. I have a 360° understanding of what your business needs to be successful. My roles have included project & program manager, business application analyst, learning experience designer, learning developer, e-commerce SME, and marketing advisor are just a few.
  • Knowledge | From Agile to Design Thinking to Quality-Driven Management, I’ve worked with the most commonly used frameworks and tools used by the big guys to be successful and I can share this insight with you.
  • Entrepreneur | 10+ years working with creative entrepreneurs. 15+ years of developing ideas into businesses and launching consumer goods brands across a variety of industries from apparel & accessories to personal care. I understand the good, the bad, and even the ugly and can help you avoid it.
  • Pricing & Costing Expert | Not having a thorough understanding of all the costs of running your business is a major red flag. I can help you know your numbers and develop a strategy that will ensure you meet your financial objectives.  
  • Industry Insight | Specialized insight in key industries – online and Brick+Mortar Retail, Consumer Goods & Personal Care,  Cottage Foods, Fashion & Apparel Manufacturing, Real Estate & Home Construction
  • Creative & Analytical Thinker | The best of both worlds, I approach things using both sides of my brain.  20+ years as a Graphic & Web Designer
  • MBA in Marketing + BBA in Information Systems | Yeah I have degrees but 99% of the stuff I know I DID NOT learn from school. #BigOleFacts

2 thoughts on “About”

  1. Calvin Williams Sr

    I really want to teach, but Where do I start? Just the thought of beginning is overwhelming..

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