Hi! I’m Tonya…Gen Xer + Technologist + Entrepreneur

My goal is to share what I’ve learned from over 20 years working with big companies for a Fortune 50 company and 20+ years launching and operating my own small businesses and working with other small business & brand owners.

Whether you want to launch an online or physical retail store, create a consumer goods product brand, or operate a service-based business – knowing the smartest, most efficient way to do it is important. Smartly using the digital space is essential.

Great Idea Girl is your resource for business information, inspiration, templates, and guides that can help you along your journey to a profitable and sustainable business. If you’re daydreaming about quitting, considering early retirement, and looking for a source of extra income – Great Idea Girl is for you!

Here are some highlights from my background:

• Experience | 20+ years working at a Fortune 100 company and it’s customers in Information Technology, Marketing, Customer Experience, and Sales. I have a 360° understanding of what your business needs to be successful. My roles have included project & program manager, business application analyst, learning experience designer, learning developer, e-commerce SME, and marketing advisor are just a few.
• Knowledge | From Agile to Design Thinking to Quality-Driven Management, I’ve worked with the most commonly used frameworks and tools used by the big guys to be successful and I can share this insight with you.
• Entrepreneur | 10+ years working with creative entrepreneurs. 15+ years of developing ideas into businesses and launching consumer goods brands across a variety of industries from apparel & accessories to personal care. I understand the good, the bad, and even the ugly and can help you avoid it.
• Pricing & Costing Expert | Not having a thorough understanding of all the costs of running your business is a major red flag. I can help you know your numbers and develop a strategy that will ensure you meet your financial objectives.  
• Industry Insight | Specialized insight in key industries – online and Brick+Mortar Retail, Consumer Goods & Personal Care,  Cottage Foods, Fashion & Apparel Manufacturing, Real Estate & Home Construction
• Creative & Analytical Thinker | The best of both worlds, I approach things using both sides of my brain.  20+ years as a Graphic & Web Designer
• MBA in Marketing + BBA in Information Systems | Yeah I have degrees but 99% of the stuff I know I DID NOT learn from school. #BigOleFacts