What is a Consumer Goods Brand?
A consumer goods brand is a brand associated with products that are intended for personal use, consumption, or daily life. These brands produce and market… Read More »What is a Consumer Goods Brand?
Smart Business
You Can Build It…But They Ain’t Coming
Yes those were the glory days of e-commerce for small, independent brands. I’m talking about way back in 2010 or so when all you had… Read More »You Can Build It…But They Ain’t Coming
Inspired Pricing System Available Now in my Shop
In my years of working with indie entrepreneurs, the struggle is real when it comes to product pricing. That’s why I’m so excited to launch… Read More »Inspired Pricing System Available Now in my Shop
Are Your Customers Emotionally Attached to Your Brand?
I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and… Read More »Are Your Customers Emotionally Attached to Your Brand?
Thinking About Starting an eCommerce Business? Consider a DNVB
As eCommerce as a business expands and matures, one shining star is the Digitally Native Vertical Brand or DNVB. It’s a long name for a… Read More »Thinking About Starting an eCommerce Business? Consider a DNVB
Building Your Brand
Today almost everything is about the brand which I define as the sum total of who you are, your core values, how you handle your… Read More »Building Your Brand