It’s no secret that I am a fan of Google mostly because of how much they give back FREE. I’m sure it’s a minute compared to the revenue that they bring in but as someone with multiple GMAIL accounts, Google Voice, and other free tools – I’m appreciative.
Running a small business or working as a solopreneur requires wearing many hats, from marketing and sales to finance and operations. Fortunately, Google offers a plethora of free courses designed to help you master the essential skills needed to thrive in the digital marketplace. Below, I’ve curated a list of 20 invaluable courses tailored for digital small business owners and solopreneurs.
1. Fundamentals of Digital Marketing
This comprehensive course covers everything from search engine optimization (SEO) to social media marketing, helping you build a strong online presence.
2. Google Analytics for Beginners
Learn the basics of Google Analytics to understand your website traffic, measure your marketing efforts, and make data-driven decisions.
3. Advanced Google Analytics
Take your analytics skills to the next level with advanced techniques for tracking and analyzing user behavior on your website.
4. Google Ads Certification
Become proficient in creating and managing Google Ads campaigns to drive targeted traffic and increase sales.
5. YouTube Creator Academy
Learn how to create engaging video content, grow your YouTube channel, and monetize your videos effectively.
6. Google My Business Basics
Optimize your Google My Business listing to enhance your local search visibility and attract more customers.
7. Google Cloud Platform Fundamentals: Core Infrastructure
Discover how to leverage Google Cloud Platform to scale your business operations and manage your digital infrastructure.
8. Data Studio: Get Started
Learn how to create interactive dashboards and reports using Google Data Studio to visualize your business data.
9. Google Digital Garage
Access a variety of courses on topics like social media strategy, email marketing, and building an online store.
10. Grow Your Business with YouTube
Understand how to use YouTube to reach new customers, promote your products or services, and grow your business.
11. Google IT Support Professional Certificate
Gain essential IT support skills to manage your business’s technology needs efficiently.
12. Google Digital Unlocked
A resource-packed platform offering courses on everything from digital marketing basics to advanced strategies for business growth.
13. Google Ads Video Certification
Learn how to create and manage effective video ad campaigns on YouTube and the Google Display Network.
14. Google Sheets: Basics
Master Google Sheets to streamline your business operations, from tracking expenses to managing projects.
15. Google Analytics Academy
Access a range of courses to deepen your understanding of web analytics and how to apply it to your business strategy.
16. Google for Startups
Explore a collection of resources and courses designed specifically to help startups grow and succeed.
17. Google Tag Manager Fundamentals
Learn how to use Google Tag Manager to manage and deploy marketing tags without having to modify the code on your website.
18. Introduction to Google Ad Manager
Understand the basics of Google Ad Manager to optimize your ad placements and maximize revenue.
19. Google Marketing Platform Essentials
Gain insights into the integrated marketing tools available in Google Marketing Platform to drive business growth.
20. Google Workspace Training
Get the most out of Google Workspace tools like Gmail, Calendar, Drive, and Docs to improve productivity and collaboration.
Conclusion
My recommendation to entrepreneurs is to pick one or two areas in your business that it makes sense for you to do it vs hiring someone. Trying to do everything is a shortcut to burnout – ask me how I know.
For small business owners and solopreneurs, continuous learning and upskilling are key to staying competitive in the digital age. These free Google courses provide invaluable resources to help you master essential skills, from digital marketing and analytics to IT support and cloud computing. Start leveraging these courses today to enhance your business operations, drive growth, and achieve your entrepreneurial goals. Happy learning!
Great content, this is very useful for beginners….