Are Your Customers Emotionally Attached to Your Brand?
I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and he compared selling on Amazon…
E-Commerce Opportunity – DNVBs
In my current day job I’m working on creating an education program for our sales force on how to have conversations with online retailers. One thing I know about human…
Mandatory Credit: Photo by AP/REX/Shutterstock (8841735b)
This, photo shows a Sears store in Hialeah, Fla. Sears Holdings Corp. reported earnings on Thursday, May 25, 2017. Sears' extended decline in sales continued during the first quarter and the storied retailer vowed additional spending cuts to offset its slowing business
Earns-Sears Holdings, Hialeah, USA - 11 May 2017
Riding or Driving? Lessons From Sears
While doing some e-commerce history research I ran across something interesting: This the domain registration for Sears.com and the company registered it way back in 1992. This was one year…
Moonscape & Rainbow Invitation Templates
My latest idea is to create some out-of-the-ordinary templates for wedding or any event invitations My first two designs in this collection are called Moonscape & Rainbow Enjoy! Available in…
Paper Line Sheet Template
MS-Word line sheet template PAPER features a calming gray tones designed to keep the focus on your products. Available in my Etsy shop here
Walnut Chic Line Sheet Template
Walnut Chic Line Sheet template for MS-Word. Easy-to-use. Just click to add in your product photos. I've included a user guide with tips on sizing your photos. Available in my…
Young Asian small business owner working at home office, taking note on purchase orders. Online marketing packaging delivery, startup SME entrepreneur or freelance woman concept
Thinking About Starting an eCommerce Business? Consider a DNVB
As eCommerce as a business expands and matures, one shining star is the Digitally Native Vertical Brand or DNVB. It's a long name for a very simple business strategy where…
Branding Green Road Sign with Dramatic Clouds and Sky.
Building Your Brand
Today almost everything is about the brand which I define as the sum total of who you are, your core values, how you handle your business, etc. Whether you're looking…