Online Goes Offline
Midsize e-commerce brands are going offline to find new customers and grow sales. Over the last few years, I’ve noticed a growing trend of Digitally… Read More »Online Goes Offline
eCommerce
Diversify or Die?
It’s been a month since the changes Amazon announced last August to the Seller-Fulfilled Prime (SFP) program went into effect and for many sellers –… Read More »Diversify or Die?
You Can Build It…But They Ain’t Coming
Yes those were the glory days of e-commerce for small, independent brands. I’m talking about way back in 2010 or so when all you had… Read More »You Can Build It…But They Ain’t Coming
Are Your Customers Emotionally Attached to Your Brand?
I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and… Read More »Are Your Customers Emotionally Attached to Your Brand?
E-Commerce Opportunity – DNVBs
In my current day job I’m working on creating an education program for our sales force on how to have conversations with online retailers. One… Read More »E-Commerce Opportunity – DNVBs
Riding or Driving? Lessons From Sears
While doing some e-commerce history research I ran across something interesting: This the domain registration for Sears.com and the company registered it way back in… Read More »Riding or Driving? Lessons From Sears
Thinking About Starting an eCommerce Business? Consider a DNVB
As eCommerce as a business expands and matures, one shining star is the Digitally Native Vertical Brand or DNVB. It’s a long name for a… Read More »Thinking About Starting an eCommerce Business? Consider a DNVB