Diversify or Die?
It's been a month since the changes Amazon announced last August to the Seller-Fulfilled Prime (SFP) program went into effect and for many sellers - the pain is real. I've…
Business plan over financial charts
You Can Build It…But They Ain’t Coming
Yes those were the glory days of e-commerce for small, independent brands. I'm talking about way back in 2010 or so when all you had to do to launch an…
Are Your Customers Emotionally Attached to Your Brand?
I spend a lot of time keeping up with marketing strategies and today I ran across an article by Tomer Tagrin on direct-to-consumer businesses and he compared selling on Amazon…
E-Commerce Opportunity – DNVBs
In my current day job I’m working on creating an education program for our sales force on how to have conversations with online retailers. One thing I know about human…
Mandatory Credit: Photo by AP/REX/Shutterstock (8841735b)
This, photo shows a Sears store in Hialeah, Fla. Sears Holdings Corp. reported earnings on Thursday, May 25, 2017. Sears' extended decline in sales continued during the first quarter and the storied retailer vowed additional spending cuts to offset its slowing business
Earns-Sears Holdings, Hialeah, USA - 11 May 2017
Riding or Driving? Lessons From Sears
While doing some e-commerce history research I ran across something interesting: This the domain registration for Sears.com and the company registered it way back in 1992. This was one year…
Young Asian small business owner working at home office, taking note on purchase orders. Online marketing packaging delivery, startup SME entrepreneur or freelance woman concept
Thinking About Starting an eCommerce Business? Consider a DNVB
As eCommerce as a business expands and matures, one shining star is the Digitally Native Vertical Brand or DNVB. It's a long name for a very simple business strategy where…